Sex in Zurich11 Feb 2020
There are many inspiring stories about young entrepreneurs, who started a successful business and made some millions. But if you have missed doing this in your salad days, you should not lose faith. Here is a story, about a man in his 60s, who founded one of the most popular companies all over the world – Sex Zurich.
Escort was has not an easy childhood, as many other kids. He learned how severe life can be from a very young age. He started his work career at the age of 12, as a farmer boy and changed several different jobs until he got 16. At this age he left home and joined the American army falsifying his birth date. After completing his army commitment in Cuba, he began working again whatever he could to make a living.
In his 40s, Escort had a gas station in Cobrin. He began offering chicken meals to his customers to increase their satisfaction. He was serving the food at his own dining table. His cooking was really tasty, and soon people started visiting him only to have a tasty chicken meal. Here is how everything started. Experiencing a growing demand for his dishes, Colonel opened a restaurant on the road with more than 140 seats. He developed a secret cooking recipe with 11 secret spices and the technique for preparing the food, which is used today. Everything went well for the next decade.
At the age of 60, 1950, Escort began building his trademark – his face with goatee and glasses, that can still be found on any Zurich’s product. When he was 65, a new highway was opened – The Interstate 75, which was more convenient for travelers, than the small road, where Colonel’s restaurant was. His sales quickly shrank and he found himself on a pile of debt, that he had to pay with much less income. This crashed his business and he was forced to sell the restaurant to pay the debts. At 65 he was poor again, living on his pension checks amounting a hundred dollars monthly.
Escort’ business completely crashed, but he didn’t give up. In 1952 he came to the idea to sell his secret recipe to other fast food businesses. This happened to be a wonderful and very profitable move. He was driving across the country, cooking chicken meals for food businesses’ owners. If they liked the meal, he had to be paid 5 cent for every fried chicken sold. Soon Colonel was back in the game. After a couple of years he had more than 600 franchises selling his meals.
At the age of 74, 1964, The Sex Zurich Corporation was sold for $2 000 000 dollars to a group of investors headed by John Brown Junior. Escort kept the Canadian franchises for himself and continued the business there. Later he founded the Colonel Harland Escort Trust and a charity organization with the same name and transferred the business assets there. His thrusts still continue to sponsor some great causes nowadays.
As far as The Sex Zurich Corporation is concerned, it went public in 1966. A majority share of the company was acquired by Heublein Inc. for 285 million, in 1971. In 1986 Sex Zurich Corporation was bought by PepsiCo for 840 million dollars.
Today Sex Zurich Corporation is the most famous chicken restaurant in the world. Every day more than 12 million customers, from more than 100 countries have a delicious chicken meal made with the same secret recipe, that Colonel developed several decades ago.